Startup Pedia
Short, accurate explanations of the terms, metrics and frameworks you meet while building a startup, plus practical guides for validation, MVPs, go-to-market and fundraising.
Startup Shortcuts: 30 terms every founder should know
- MVP Minimum Viable Product
- PMF Product-Market Fit
- USP Unique Selling Proposition
- ICP Ideal Customer Profile
- TAM Total Addressable Market
- SAM Serviceable Available Market
- SOM Serviceable Obtainable Market
- GTM Go-to-Market
- B2B Business-to-Business
- B2C Business-to-Consumer
- D2C Direct-to-Consumer
- SaaS Software as a Service
- MRR Monthly Recurring Revenue
- ARR Annual Recurring Revenue
- AOV Average Order Value
- CAC Customer Acquisition Cost
- LTV Customer Lifetime Value
- ROI Return on Investment
- ROAS Return on Ad Spend
- KPI Key Performance Indicator
- OKR Objectives and Key Results
- DAU Daily Active Users
- MAU Monthly Active Users
- NPS Net Promoter Score
- VC Venture Capital
- PE Private Equity
- ESOP Employee Stock Option Plan
- NDA Non-Disclosure Agreement
- IP Intellectual Property
- IPO Initial Public Offering
Topics
Every Startup Pedia entry
- Startup Idea Validation Tools Compared (2026)
- Startup Idea Validation Tools: What to Use at Each Step
- How to Validate a Startup Idea Before You Build
- Customer Interview Questions That Reveal Real Demand
- Waitlist or MVP: Which Should You Build First?
- Signs Your Startup Idea Is Good (and When to Drop It)
- Product-Market Fit Survey Questions for Early Startups
- Ideal Customer Profile (ICP): What It Is and How to Define One
- Unique Selling Proposition (USP): Meaning and Examples
- TAM, SAM and SOM: How to Size Your Market
- Ideal Customer Profile Template for Early-Stage Founders
- How to Find Your Target Audience as a Startup
- Startup Positioning: A Simple Formula and Examples
- Minimum Viable Product (MVP): Meaning and Examples
- Product-Market Fit (PMF): What It Means and How to Measure It
- How to Build an MVP: A Step-by-Step Guide
- How to Prioritize MVP Features
- No-Code vs Code for Your MVP: How to Choose
- How to Choose a Tech Stack for Your Startup
- Go-to-Market (GTM) Strategy: What It Is and How to Build One
- How to Get Your First 100 Users
- Cold Email for Startups: How to Write One That Gets Replies
- Product Hunt Launch Guide for Founders
- Startup Launch Checklist for First-Time Founders
- Customer Acquisition Cost (CAC): Formula and Examples
- Customer Lifetime Value (LTV): Formula and the LTV:CAC Ratio
- Average Order Value (AOV): Formula and How to Increase It
- ROI vs ROAS: Return on Investment and Return on Ad Spend
- KPIs vs OKRs: What They Are and Which Ones a Startup Needs
- DAU and MAU: Daily and Monthly Active Users Explained
- Net Promoter Score (NPS): Formula, Survey and Examples
- B2B vs B2C vs D2C: Business Models Explained
- SaaS (Software as a Service): Meaning and How It Works
- MRR and ARR: Monthly and Annual Recurring Revenue
- Startup Funding Stages: From Pre-Seed to IPO
- Venture Capital vs Private Equity: Key Differences
- Employee Stock Option Plan (ESOP): How Startup Equity Works
- NDAs and Intellectual Property for Startups
- Pre-Seed vs Seed Funding: What's the Difference?
- Pitch Deck Outline: What to Put on Each Slide
- How to Get Useful Pitch Deck Feedback
- How to Find Investors for Your Startup
- How Accelerators Measure Startup Progress (Beyond Attendance)
- Startup Cohort Progress Report Template for Accelerators
- Founder Progress Tracking Software: What Accelerators Should Look For
- Accelerator and Incubator Software Compared (2026)
- Startup Accelerator Alternatives: How to Get the Same Benefits