Startup metrics and progress tracking
Metrics are how a startup knows whether it is making progress or just staying busy. The trouble is that the same few acronyms appear in every pitch deck, accelerator report and investor update, often used loosely. This topic defines each one in plain English, shows how to calculate it with a worked example and explains the mistakes that make the number misleading. It also covers goal-setting with KPIs and OKRs, so you can choose a small set of numbers that match your stage. A pre-launch team, a team with its first paying customers and a team scaling a channel should not be tracking the same things.
Metrics & progress tracking: terms and guides
- Customer Acquisition Cost (CAC): Formula and Examples
- Customer Lifetime Value (LTV): Formula and the LTV:CAC Ratio
- Average Order Value (AOV): Formula and How to Increase It
- ROI vs ROAS: Return on Investment and Return on Ad Spend
- KPIs vs OKRs: What They Are and Which Ones a Startup Needs
- DAU and MAU: Daily and Monthly Active Users Explained
- Net Promoter Score (NPS): Formula, Survey and Examples