Creatives Takeover

Fundraising, equity and startup legal basics

Raising money is a project with its own vocabulary, and much of it is easy to misunderstand until you are in the middle of a round. This topic explains the funding stages from pre-seed to an initial public offering, how venture capital differs from private equity, and how to prepare: building a pitch deck, getting honest feedback on it and finding investors who actually fund your stage and sector. It also covers the equity and legal basics that come up alongside fundraising, such as employee stock option plans, NDAs and intellectual property. Nothing here is legal or financial advice, so confirm the details for your country with a qualified professional before you sign anything.

Fundraising, equity & legal: terms and guides

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