Startup business models
Who pays you, and how, shapes almost everything else about a startup: the length of the sales cycle, the price you can charge, the channels that work and the numbers investors will ask about. This topic explains the business model labels you will hear most, business-to-business, business-to-consumer, direct-to-consumer and software as a service, with examples of how each one earns revenue and what changes when you choose it. None of these models is better than the others. What matters is that your model matches your customer, and that you know which metrics tell you whether it is working.