Ideal customers, target audiences and positioning
Almost every early-stage problem gets easier once you know exactly who you are building for. A clear ideal customer profile decides which interviews to run, what your landing page says, which features make the first version and where you look for your first users. Positioning then turns that clarity into a message: who it is for, what changes for them and what it replaces. These entries explain the core terms, ICP, target audience and unique selling proposition, and give you templates and examples you can fill in today. Start narrow. You can always widen the audience once one segment is clearly working.
Customers & positioning: terms and guides
- Ideal Customer Profile (ICP): What It Is and How to Define One
- Unique Selling Proposition (USP): Meaning and Examples
- TAM, SAM and SOM: How to Size Your Market
- Ideal Customer Profile Template for Early-Stage Founders
- How to Find Your Target Audience as a Startup
- Startup Positioning: A Simple Formula and Examples