Go-to-market strategy and getting your first users
Building the product is only half the work. The other half is reaching the people who need it, with a message they understand, through a channel where they already spend time. Early go-to-market is less about big campaigns and more about focus: one audience, one or two channels and a weekly habit of testing what works. This topic covers the go-to-market strategy itself and the tactics founders lean on for their first users, including direct outreach, cold email, launch platforms and a launch checklist that ties them together. Each guide ends with what to measure, because attention that does not turn into learning is wasted.