Choose the outcome you need now
Every plan keeps your evidence and decisions connected as you move from clarity to validation, launch, traction, and fundraising.
Monthly plans and principal outcomes
Rookie: $0/month
Clarify
Create the first customer decision and understand the connected journey. Includes 50 monthly credits.
Starter: $9/month
Validate
Publish proof, collect evidence, and make the first PMF decision. Includes 100 monthly credits.
Rising: $29/month
Build and Launch
Build the evidence backed MVP, launch assets, and begin measuring traction. Includes 250 monthly credits.
Pro: $65/month
Accelerate and Fundraise
Add expert accountability within 48 hours, deeper research, and fundraising workflows. Includes 600 monthly credits.
Transparent credits and stable entitlements
See the credit cost before every metered action and upgrade only when you need more capacity, expert accountability, or deeper fundraising support.