Founder stories and startup insights
Read articles, case studies, and lessons for founders building products, raising capital, and growing from zero.
Latest articles
- Why Red Bull Hired Students Instead of Marketers.
- Why Fewer, Better-Paying Customers Usually Beat Selling Cheap to Everyone
- From a Punk Festival Water Can to a $1.4 Billion Brand: The Liquid Death Story
- How iconic brands create demand for products people didn’t know they needed.
- Smart Positioning: How to Build a Niche Only Your Brand Can Own
- Survivorship Bias: Why the Market You Imagine Isn’t the Market You’re Entering
- What Happened to the World's First Planned Bitcoin City?
- More Products Than Ever Are Launching. Why The Market Keeps Picking The Same Few.
- How Jack Dorsey Built an App Governments Couldn't Monitor. And Why This Was the Problem.
- Why Defense Startups and Chip Fabs Are Choosing Texas Over California.
- How Pinterest Bet Against Social Media and Won.
- Why Private Equity Firms Are Buying Startups Earlier Than Ever.
- How a Young Swiss Brand Out-Marketed Nike and Adidas on a Fraction of the Budget.
- Why MySpace Couldn't Adapt: The Story of the Internet's First Giant
- AI vs. Creativity: The Sameness Problem Nobody's Talking About.
- Why "You Need a Co-Founder" Stopped Being True Around 2023
- Why Nobody Could Take the Browser Crown From Chrome, Not Even AI
- Nairobi's Silicon Savannah Had Its Moment, Then the Money Left.
- How 1/5 New Estonian Companies Belongs to Someone Who's Never Been There.
- How AI Quietly Undid Two Decades of HubSpot's Own Playbook.
- Douyin vs. TikTok: The App China Built for Its Own Kids Looks Nothing Like Ours.
- How a Musician's Worst Payday Became One of the Internet's Biggest Businesses.
- The Followers Trap: Why Vanity Metrics Are Lying to Business Owners.
- The Ups and Downs of Building a Business With Your Own Money.
- Why Grok Failed Despite Undercutting Everyone on Price.
- What's Gone Wrong at Starbucks?
- Could AI Really Add $30 Trillion a Year to the Global Economy? Here's What the Data Says.
- How to Test Your ICP Before You Bet Your Whole Go-To-Market on It.
- The Hardest Job in Business Might Be Following a Legend. Cook Did It Twice.
- How Flat Hierarchies Built Israel's Startup Nation.
- Why the Customer You End Up With Is Rarely the One You Started With.
- Every Founder Falls Into the Valley of Vagueness. Here's How to Climb Out.
- How a Fishing Village of 30,000 Became a City That Builds 90% of the World's Electronics.
- Nobody in 2006 Knew What They Were Really Buying. Not Even Google.
- How Black Mirror's Fifteen Million Merits Predicted the Ad-Free Subscription Model.
- Nobody Trusted a Non-Lawyer to Fix the Legal Industry. He Did It Anyway.
- What Happens When Your Product's Whole Pitch Is "We're Not Instagram"
- What Is Cognitive Offloading? What Happens to Your Brain When AI Thinks for You.
- Nokia Had 50% of the Global Market. Then It Had Nothing.
- Why Brands Are Quietly Replacing Human Influencers With Code.