Startup Mentor Marketplace

Selma Fetic

I’m a Digital Project Manager and Communications leader with 8+ years of experience driving platform onboarding, cross-functional execution, and high-impact digital marketing strategies across international and governmental organizations as well as tech-driven projects. I help organizations build scalable processes that translate complex client needs into seamless technical solutions, driving user engagement and sustainable business growth. I operate at the intersection of Project Management, Client Relations, and Multimedia Communications. My expertise spans managing high-profile client portfolios, executing multi-channel digital campaigns, and leading the implementation of technical platforms—ensuring that product, sales, and development teams are perfectly synchronized for high-quality delivery. I can help with: * Portfolio & Project Management: Leading end-to-end platform onboarding and translating client objectives into clear technical development pathways. * Cross-Functional Alignment: Synchronizing product, sales, and engineering teams to guarantee seamless delivery and top-tier feature releases. * Digital & Social Strategy: Scaling brand visibility through data-driven campaigns, organic growth strategy, and localized content production. * International Media & PR: Navigating complex stakeholder networks, managing European media relations, and securing earned media placements. * Localization & Cross-Cultural Communication: Leveraging full professional fluency in German (C2) and English (C1) to manage global accounts and cross-border initiatives. Career milestones: * Drives 5-10% budget increases per project by strategically upselling custom solutions and third-party integrations in SaaS. * Generated 17,000 organic social media engagements within six months (totaling 33,000 in 2024) by engineering cross-channel content strategies at the European Capital of Democracy. * Accelerated Instagram audience growth by 32% in less than three months during a strategic channel launch for the Vienna Business Agency. * Led critical digital infrastructure updates, including the comprehensive website relaunch of viennaUP.com and the development of the ViennaUP Festival ticketing platform. * Secured 200–250 monthly media placements (~7,000 total publications) across major regional outlets by structuring daily press and media pipelines for the International Offices of the City of Vienna. I’m most valuable when digital operations require structured leadership, complex client portfolios need a proactive manager to unlock revenue growth, or international brands need a sharp communicator to bridge the gap between technical execution and target audiences.

Areas of expertise