Nic M Rayce
Nic M Rayce is a former growth hacker who became an engineering lead and has built MVPs and data platforms for founders coming out of Goldman Sachs, Google and PwC across the US, UK and Asia. He has helped to: • Grow app startups in the Candy Crush Sweet Studio portfolio to their first 20k to 50k installs at about $0.20 per install instead of $2, saving them five figures on launch costs. • Architect the MVP and investor deck that helped a New York analytics startup raise $500K at a $2M valuation from Singularity Ventures. • Build the core MVP behind Brex Bank USA’s loyalty program integration with a custom swag partner that reached six figure sales in only two months. • Lead engineering for Velloy, a luxury travel booking engine using RateHawk and ZenHotels APIs under Reason Ventures in London, featured in Forbes, Marie Claire and Daily Mail. • Support a Singapore VC backed travel startup as it scaled from $200K in ad spend to $2M in revenue through Google and Meta Ads. • Contribute to a probiotics startup linked to PivotNorth Capital that later raised $3M. • Lay the analytics foundations at Heads Up Health, part of the investment portfolio of American billionaire John D. Marshall. At Creatives Takeover, Nic mentors founders on building lean, investor ready MVPs and protects them from overpriced development agencies, weak architecture and runaway cloud costs.
Areas of expertise
- Technology
- Product Development
- Marketing & Growth