Johnny Bou Malhab
Most founders hit the same wall. The product works, but doesn't look like it. The vision is clear in their head, but falls apart when they try to explain it. They've outgrown their current setup but aren't ready to hire a full team yet. That's where I come in. I'm a product and design lead with 11 years of experience building across payments, SaaS, agencies, and e-commerce. I've sat in the founder's seat enough times to know what actually blocks traction, and it's rarely the idea. It's usually the product thinking, the UX, or the brand credibility that isn't there yet. I work with founders as the senior product and design person they need, but can't justify hiring full-time. I get in the trenches, bring strategic clarity, and ship real work. What that looks like in practice: 1. Turning product vision into a roadmap that developers can actually build from. 2. Building/Rebuilding the user experience so users convert, retain, and refer. 3. Creating design systems that teams use and scale. 4. Making products and brands look and feel like they belong in the market you're going after. During my past experiences, I helped cut proposal cycle time by 80% for a SaaS startup, founded and led multiple team across product, design, and marketing, and shipped payment products used across five markets. I know how to move fast without breaking the thing you've spent years building. If your product isn't where it should be yet, I’d be happy to help!
Areas of expertise
- Design
- Product Development
- Strategy