Startup Mentor Marketplace

Florent Diverchy

I’m a senior marketing and strategy advisor with more than 20 years of experience helping companies understand markets, position brands, anticipate consumer shifts, and navigate the transformation of digital ecosystems. My background combines market intelligence, brand strategy, data-driven marketing, media expertise, and emerging technology. I work at the intersection of consumer behavior, innovation, audience strategy, AI, and digital transformation, helping organizations turn complex market dynamics into clear strategic direction. I currently serve as Marketing Intelligence Manager at Azerion / Produpress, where I focus on audience insights, media strategy, advertising intelligence, and publisher monetization across leading Belgian media brands. Alongside my corporate role, I advise companies, institutions, and industry organizations on brand positioning, digital strategy, AI-driven marketing evolution, and the future of media and consumer engagement. Career highlights: * More than two decades of experience in marketing intelligence, digital strategy, and audience analysis. * Early AI experience at Dassault Aviation, working on behavioral AI systems for military flight simulators. * Leadership experience in data-driven marketing and analytics at Bisnode and later at Azerion. * Extensive expertise in media, publishing, advertising, and consumer insight ecosystems. * Captain of the Marketing Ethics Think Tank at the Belgian Association of Marketing. * Lecturer and executive educator for institutions including ICHEC Brussels Management School and Solvay Brussels School, delivering courses on marketing, consumer behavior, digital strategy, and AI. * Speaker, mentor, and jury member across innovation, startup, media, and marketing initiatives. How can I support: * Brand positioning and strategic differentiation. * Market analysis, trend forecasting, and competitive intelligence. * Understanding shifts in consumer behavior and digital usage patterns. * Evaluating the impact of AI and platform changes on marketing and communication. * Building data-informed marketing and content strategies. * Executive workshops and strategic sessions on marketing innovation, AI, media transformation, and consumer trends. I’m most valuable when startups need an external strategic perspective to better understand where markets are moving, how audiences are evolving, and how brands can remain distinctive and relevant in increasingly fragmented and AI-driven environments.

Areas of expertise