Startup Mentor Marketplace

Deby Cadmilema

I help organizations turn ideas into execution. Over the past 10+ years, I’ve worked across startups, marketplaces, community organizations, and international teams in Latin America, Brazil, and the United States. My work combines strategy, operations, customer experience, and market development to help organizations launch initiatives, improve processes, and scale sustainably. I enjoy understanding people, markets, and how organizations actually work. From validating opportunities and launching new operations to improving customer experiences and building reporting systems, I help teams create structure, align stakeholders, and move forward with clarity. Some of my work has contributed to doubling wholesale revenue, reducing operational churn from 10% to 3%, achieving customer satisfaction above 95%, and supporting national expansion initiatives in Brazil. I’m most valuable when organizations are growing, entering new markets, navigating change, or need help turning strategy into action. I can help with: • Market research, customer discovery, and opportunity validation. • Market launch and expansion initiatives. • Operations design and process improvement. • Customer experience and journey design. • Stakeholder alignment and cross-functional collaboration. • Reporting systems, dashboards, and decision-making frameworks. • Team coordination and organizational development. • Partnership development and community engagement. Selected achievements: • Supported the national expansion of marketplace operations in Brazil. • Built reporting systems that reduced analysis time from two weeks to real-time visibility and supported the doubling of wholesale revenue. • Reduced operational churn from 10% to 3% through process improvements and stakeholder alignment. • Achieved customer satisfaction levels above 95% through user research, customer education, and service improvements. • Exceeded sales targets by 400% through partnership development and growth initiatives. • Coordinated educational and innovation programs involving 180+ students, universities, hospitals, and public institutions.

Areas of expertise