Daiana Tokpayeva
I'm a Strategy, Operations, and Technology consultant who helps growth-stage startups build foundations that scale. I work with founders who are preparing for their next phase whether that's raising a Series A, entering new markets, or simply growing beyond what their current systems can support. My background combines business analysis, IT, and psychology, which means I bring both analytical rigour and human insight to every engagement. Career Highlights: * Enabled a tech startup's market entry into a new country with a compliant operational roadmap. * Helped SMEs optimise supply chains with Chinese manufacturers, reducing lead times and sourcing new products. * Accelerated product development by 25% by aligning business and engineering teams around clear requirements. * Built business cases that secured funding for multi-unit transformations and new initiatives. * Trained 30+ staff on new systems, ensuring adoption and reliable reporting. * Drove 20% growth through data segmentation and targeted campaigns. * Designed operational frameworks that enabled smoother execution across 8 cross-functional teams. I help startups turn complexity into clarity. That might mean building a business case to secure funding, designing operational frameworks that teams actually use, or bridging the gap between what founders want and what engineers can build. With 7+ years in operations, project delivery, and business analysis, I don't just deliver recommendations—I build solutions that work with real people and stick. How I can help: * Strategy: Business cases, target operating models, market entry, leadership alignment. * Operations: Process design, project delivery, operational frameworks, workflow optimization. * Technology: CRM strategy, data insights, business-technical bridging, tool selection. * People: Workshops, training, change enablement, team adoption. If you’re raising, expanding into new markets, or outgrowing your current way of working, I’m willing to help you build foundations that scale.
Areas of expertise
- Operations
- Strategy
- Technology