Startup Mentor Marketplace

Carolina Barthalot

I'm a Creative and Marketing Project Manager with 10+ years of experience delivering complex campaigns, productions, and growth initiatives for global brands across gaming, entertainment, and advertising. I hold a Master's in Design Thinking and completed the MIT Innovation & Leadership Program. I enjoy working with early-stage founders and fast-growing teams as a mentor supporting them build the creative, marketing, and operational foundations needed to grow, scale, and attract investment. I operate at the intersection of creative strategy, marketing execution, and operational design. I help founders turn ambitious ideas into executable plans, build the right teams, and establish the systems that make growth predictable — not chaotic. I CAN HELP YOUR STARTUP WITH: * Go-to-market strategy — defining your positioning, building your marketing approach from zero, and preparing campaigns that resonate with your audience and excite investors. * Team building & resourcing — designing your creative and marketing team structure, defining roles, and building vendor and agency rosters that scale with your growth stage. * Creative operations — establishing the workflows, tools, and processes that enable consistent, high-quality output as your team grows. * VC readiness — sharpening how you communicate your brand story, marketing traction, and operational maturity so the creative layer of your pitch holds up under investor scrutiny. * Scaling creative production — building the infrastructure to go from scrappy early-stage content to professional, multi-channel output. CAREER HIGHLIGHTS * Led marketing production for Monopoly GO! and Marvel Strike Force at Scopely — top-grossing mobile games with multi-million dollar campaign budgets and global audiences. * Executive produced Disney Descendants: The Royal Wedding — 200+ professionals across 10+ countries, delivered on record timelines. * Drove a 30% increase in qualified lead generation at a B2B SaaS startup by building and optimizing the full marketing acquisition funnel. * Increased creative production efficiency by 20% at Scopely through workflow redesign and operational process improvements. * Led integrated brand campaigns at BBDO and Media.Monks for Netflix, PepsiCo, Nike, Ford, and BMW — promoted 3x in 4 years.

Areas of expertise